C21 Media 's Nico Franks reports.
After over two decades in Latin America the ongoing challenge Nickelodeon faces is to remain relevant to an audience of youngsters whose attentions have rapidly shifted away from linear TV to platforms such as YouTube.
Colombian viewers, for example, prefer more traditional stories and animation and skew a lot younger than in countries like Mexico, where live-action is more popular than animation. She picks out Mexico and Brazil as the Lat Am countries where Nickelodeon is strongest, while Argentina and Colombia are at the other end of the performance chart.
The biggest issue we have is a measurement for digital platforms that is official.
The spin-offs provided a backstory to the series, which follows a girl who dreams of becoming a Formula 1 driver. The show follows the adventures of a year-old musical prodigy who moves from a small town to a prestigious music university.
The series will air on Nick across the region in the third quarter of and will be dubbed into Portuguese for viewers in Brazil. One of the best things the YouTubers have created is authentic communication, so you have to replicate that. Nevertheless, there is still much that established networks could learn from the many youngsters who have a direct line of communication with their audience.
Follow NickALive! Posted at.CICLISMO. Bernal asombra al mundo y entusiasma a Colombia. Ganó su segunda general en el World Tour (tras California) en la París-Niza. Con 22 años batió a Nairo, compatriota e ídolo en.
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