Marketing mix strategies for dutch lady

My main question for them is this: Go here for product information.

Marketing mix strategies for dutch lady

Investment Decision Capital Budgeting Decision: This decision relates to careful selection of assets in which funds will be invested by the firms.

A firm has many options to invest their funds but firm has to select the most appropriate investment which will bring maximum benefit for the firm and deciding or selecting most appropriate proposal is investment decision.

The firm invests its funds in acquiring fixed assets as well as current assets. When decision regarding fixed assets is taken it is also called capital budgeting decision.

Cash Flow of the Project: Whenever a company is investing huge funds in an investment proposal it expects some regular amount of cash flow to meet day to day requirement. The amount of cash flow an investment proposal will be able to generate must be assessed properly before investing in the proposal.

The most important criteria to decide the investment proposal is rate of return it will be able to bring back for the company in the form of income for, e.

With every investment proposal, there is some degree of risk is also involved.

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The company must try to calculate the risk involved in every proposal and should prefer the investment proposal with moderate degree of risk only.

Along with return, risk, cash flow there are various other criteria which help in selecting an investment proposal such as availability of labour, technologies, input, machinery, etc. The finance manager must compare all the available alternatives very carefully and then only decide where to invest the most scarce resources of the firm, i.

Investment decisions are considered very important decisions because of following reasons: Importance or Scope of Capital Budgeting Decision: Capital budgeting decisions can turn the fortune of a company. The capital budgeting decisions are considered very important because of the following reasons: The capital budgeting decisions affect the long term growth of the company.

As funds invested in long term assets bring return in future and future prospects and growth of the company depends upon these decisions only. Large Amount of Funds Involved: Investment in long term projects or buying of fixed assets involves huge amount of funds and if wrong proposal is selected it may result in wastage of huge amount of funds that is why capital budgeting decisions are taken after considering various factors and planning.

The fixed capital decisions involve huge funds and also big risk because the return comes in long run and company has to bear the risk for a long period of time till the returns start coming. Capital budgeting decisions cannot be reversed or changed overnight.

As these decisions involve huge funds and heavy cost and going back or reversing the decision may result in heavy loss and wastage of funds.

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So these decisions must be taken after careful planning and evaluation of all the effects of that decision because adverse consequences may be very heavy. The second important decision which finance manager has to take is deciding source of finance. A company can raise finance from various sources such as by issue of shares, debentures or by taking loan and advances.

Deciding how much to raise from which source is concern of financing decision. Mainly sources of finance can be divided into two categories: While taking this decision the finance manager compares the advantages and disadvantages of different sources of finance.

But finance manager prefers a mix of both types. Under financing decision finance manager fixes a ratio of owner fund and borrowed fund in the capital structure of the company. Factors Affecting Financing Decisions: While taking financing decisions the finance manager keeps in mind the following factors: The cost of raising finance from various sources is different and finance managers always prefer the source with minimum cost.

Finance manager compares the risk with the cost involved and prefers securities with moderate risk factor. The cash flow position of the company also helps in selecting the securities. If existing shareholders want to retain the complete control of business then they prefer borrowed fund securities to raise further fund.

Firm prefers securities which involve least floatation cost. State of Capital Market: The conditions in capital market also help in deciding the type of securities to be raised.

During boom period it is easy to sell equity shares as people are ready to take risk whereas during depression period there is more demand for debt securities in capital market. This decision is concerned with distribution of surplus funds. The profit of the firm is distributed among various parties such as creditors, employees, debenture holders, shareholders, etc.Dutch Lady used different promotion strategies to promote their products.

Although Dutch Lady is the market leader, but they just use a few of strategies in promoting their product. However, Dutch Lady is recommended to promote their products through online marketing strategy.

From to , Measure magazine was the voice of HP to its employees and associates. Published “For the people of HP,” the award-winning magazine chronicled the culture and achievements of HP from to , when our print publication moved to the Web.

Marketing mix strategies for dutch lady

Aug 27,  · Marketing foods and beverages is especially effective among children (NICE) has published cost effectiveness studies of health care interventions 93,94 as has the Dutch Centre for Public Political leadership for action on obesity is also low in many countries with the First Lady Obama in the United States showing the value.

Dear Twitpic Community - thank you for all the wonderful photos you have taken over the years. We have now placed Twitpic in an archived state. A. Investment Decision (Capital Budgeting Decision): This decision relates to careful selection of assets in which funds will be invested by the firms.

A firm has many options to invest their funds but firm has to select the most appropriate investment which will bring maximum benefit for the firm.

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