The key in all cases, observes Zinsser, is the same: One common mistake is to presume a lack of expertise from the reader, thus, the writer includes more detail than is necessary. A second mistake is to presume too much expertise.
Pin it Business communication is a like a stream of information flowing back and forth. A steady flow is the key factor towards achieving your goal for better communication needs. A business-writing guide is a quick and handy tool especially if you are in a fast-paced business environment where concise, accurate and to the point content is always required.
Most business-writing guides are a culmination of different business writing courses, workshops, and all have a common goal towards improving communication skills of a business individual.
There are commonly agreed principles that apply to effective business communication and the sole purpose of these basic business guides is to provide knowledge, training, quick reference and resources for professional business communication.
Identify primary and secondary audiences. Examine the level of knowledge, interest, and any potential biases your audience may have with regard to your message.
A business letter is preferred when communication is intended for your superiors and or will be seen by many.
A memo memorandum uses a less formal style of writing and is most preferred for in internal communication. The most commonly utilized tool for informal communication such as reminders, questions, instructions etc.
It is very important to remember that email is a public domain and should not carry confidential information such as credit card numbers, social security numbers etc. Compose Your Strategy If your audience has already established an understanding of your communication then you can go straight to the point without getting to build their interest.
If your audience is neutral or has less interest in your communication, you can adopt the show or tell style of writing to build their interest and motivate them.
On the other hand, if you audience is biased positively, reinforce their attitudes by mentioning the benefits accrued from your message. If your audience is biased negatively then you can adopt the following: Limit your request to the smallest one Respond to most likely objections State points you think they will agree with Get your audience to acknowledge there is a problem and provide the solution Smarten Up Your Word Choice Refrain from using jargon in your communication.
Slang and jargon can be taken in different connotations from person to person and make the document hard to read and understand. You must also watch out for confusing and incorrect words. Accept, except, capital, capitol, affect, effect are some examples of the most incorrectly selected words without much realization.
Pay Attention to Your Structure Introduction is the most important part of the document. Your introduction serves three purposes; builds interest, explains the reason why you are writing and provides a preview for the content that follows.
Building interest is necessary here and you can refer to an existing situation or conversation to achieve that. Explain the purpose of this communication by quickly getting to the areas of concern.
Previewing includes a brief table of contents if your document is lengthy. The end portion of your document is an important one and contains reiteration and synopsis of the main ideas discussed.
A typical ending mostly used requires an action step or feedback mechanism. Paragraph Guidelines Each paragraph in your document should start with a generalization and every sentence in the paragraph should support that generalization. Keep your focus on the main ideas and refrain from using flashy words and phrases.The Basics of Business Writing Develop your writing confidence and boost your credibility in the workplace.
This intensive two-day workshop will teach you how to write well-organized, effective emails and letters as well as other basic business documents. Judy Steiner-Williams is a senior lecturer at Kelley Business School who teaches writing and business communication.
Judy Steiner-Williams is a senior lecturer in business communication at the. Apr 29, · see photosiStockClick for full photo gallery: 10 Tips For Better Business Writing The ubiquity of e-mail means that everyone in business, from .
Professional Business Writing is a skill you can learn.
Make your first impression the best impression with clear, effective, accurate, and impressive documents. Business Writing Tips for Professionals Effective business writing skills can help you win that million dollar contract, earn a promotion, resolve a dispute, or generate a significant increase in new business .
2-part workshop May 24th & 31st (W), p.m. Learn the basics of business and technical writing including straightforward sentence structure, document design, and usability.