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Apart from revamping its marketing strategy, the brand has retained its focus on product innovation and some other key areas of business. The result has been the start of a great new year financially.
InAdidas had a great start where its major brands Adidas and Reebok posted double digit sales across key markets. Last year, it adopted a new three pronged marketing strategy where it has focused its efforts on the metropolitan areas where most of its target market is found.
Its collaboration with Stella McCartney also continues. Adidas recorded many other critical achievements in too.
However, the challenge from Nike is tough and Adidas would need to sustain its recent performance. Here is a brief SWOT analysis highlighting its strengths, weaknesses, opportunities and threats. The brand has maintained a great image which also means high level of popularity and brand recognition.
Market presence — A strong market presence in the key markets globally is another major strength of Adidas. In the North Americas, Greater China and Japan its performance has already been great in the first quarter of Adidas acquired Reebok in and that led to a growth in its market share.
Earnings and growth have caught momentum during the recent years at both Adidas and Reebok. The brand has used partnerships and sponsorships for long for marketing purposes. It announced a partnership with Wander Lust, the largest yoga lifestyle events producer in the world.
In the recent years Adidas has revamped its marketing strategy and focused it on the metropolitan cities where most of its target market lives. This strategy has been effective and the results are visible in the form of great financial results.
Focus on product and design innovation: Adidas has focused on product and design innovation. It launched Boost X, a running shoe made for women by women. Reebok, on the other hand launched a shoe named Z pump fusion 2.
Great financial performance in Spur in marketing investment: Inits point of sale and marketing investments were at This also means high operating expenses overall.
Tough competition from Nike resulting in customer retention related pressure: Nike dominates the shoe market and therefore the competitive pressure on Adidas is high. Switching costs being low, customer retention is a challenging area.
Product and design innovation: Continuous product and design innovation is good for sales and revenue. It helps attract and retain customers. Increase in demand for athleisure products: The demand for athleisure products has increased which means apart from utility in sports, the products are expected to be good looking ad stylish.
Making such products can result in higher sales and revenue.The Company has over 2, own-retail stores, over 12, mono-branded franchise stores, over , wholesale doors and over 50 e-commerce sites.
adidas and Reebok branded products include footwear, apparel and hardware, such as bags and balls. David Braun is an award-winning extreme-sports athlete, Serial Entrepreneur, UI/UX Designer and Startup Mentor as well as VC Dealflow Manager.
He works closely with leading Accelerators and VCs Title: Entrepreneur | Maker, Breaker, . SAE International is the global leader in technical learning for the mobility industry. Whether you are an engineer or business professional looking to advance your career, or an educator in search of creative and effective ways to engage students in STEM programs, we have you covered.
Nov 08, · adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. It offers footwear; apparel; and hardware, such as bags and balls under the adidas, Reebok, and adidas Golf brands.
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Adidas Case Analysis Current Strategy Adidas went through a stage of restructuring when the company’s corporate strategy needed to be revamped. Before , adidas focused on making acquisitions that would ultimately lead to overtaking Nike as the leader of the global sporting goods industry.